Business Consultant For StartUp & Entrepreneurs

We are living in uncertain times. It is one of the strangest times in the modern history in which the world is brought to its knees by the Covid-19 pandemic. Millions have lost their jobs, schools and businesses are shut and the economy is tumbling downwards. High tensions and uncertainty have become ‘the new normal. And many people are struggling right now in their personal as well as professional lives, and are living in constant fear of failing. But failure is not permanent unless you give it the POWER it seeks. Failure is a part of life, and especially an inevitable aspect of a business. However, turning your failure into success is the real process. Ask any successful person about their journey, and you will know that they too had their share of failures. A successful person is not someone who has never tasted failure. A successful person is the one who learns from his failure and turns it into success. How much you learn from your failure determines how far you will go...

Which is the most crucial thing after creating a world-class product? To promote it. To ensure that it reaches its target audience. Now, what is the most common challenge that almost every startup in India faces when it comes to brand promotion? They have no budget for it, but they anyhow have to do it. So, what exactly they can do? Instead of focusing on costly marketing methods, startups in India must find low-budget marketing tactics that are equally effective and affordable too. Sounds too good to be true? This is the beauty of it! For many years the brands kept on feeding customers with advertising to get the word out and about their new product launch. But, as the organizations and the marketing methods evolved, brands recognized that standing out in the crowd would require something different. Many would often believe that low-cost marketing methods are often ineffective. However, the truth is that it engages alternate methods of growth and gives great results. One ...