4 Vital Traits That Keep Businesses Relevant For Customers
Summary: Staying relevant should be the priority for the entire organization and not just one function, product, or service. Those that understand this stay in business while others fade into the sunset. Since the foundation of growth and success for every business is staying relevant to their consumers, companies always try to focus on it. However, over the past few years, the dynamics of business have changed. Earlier, once established, companies used to worry about the changes that will make them irrelevant. Today, these changes take place over months or every couple of years. A recent example that tested the relevance of companies across the globe is COVID-19. Small or large, companies of all the scales were tested at a short notice to operate in a virtual model and pivot their businesses. Companies like Amazon had inherent agility built into their business to utilize the moment of disruption. And this is why they sustained. But many startup businesses failed to even sustai