3 Key Tips To Create Ideal Buyer Personas For Your Brand

Summary: Want to connect with customers who are genuinely looking for your products? Is it Ramesh who is the marketing manager in an MNC, Ravi from the sales department in a small store, Neeraj, who is a student, or Laxmi, who has just started her dream venture and looking for products and services to expand her business? Do you know who your customers are? And if so, how well do you know them? For any business, it is essential to know its target audience. If you don’t know who your customer is, you can't expect your business to grow and sustain in the market. This is why making buyer personas are important. A buyer persona is a semi-fictional representation of your ideal customer based on data and research. It not just gives you time to focus on qualified prospects but also guides product development according to your customers’ requirements. A buyer's persona just like a business coach helps you to understand your customers better. This will help you to attrac...