Top 6 Strategies To Craft Catchy Headlines By Dr. Vivek Bindra
The headline is a significant aspect of your advertisement, sales letter, space ad, or email marketing. You can have the best product or the best service, but it does not matter if the reader doesn’t get past the headline. Have you ever come across a headline and couldn’t figure out which product was being sold? Or spotted a tagline in an email that was longer than the subject line? Or has it ever happened with you that a random tagline caught your attention and you ended up loving it so much that you shared it amongst your peers? Taglines or headlines are often overcomplicated and underwhelming. And, changing the headline can make a huge difference in your customer`s response rate. According to Copyblogger, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” Catchy headlines hold the power to grasp your attention and determine the effectiveness of the entire piece. If you can come up with a good headline, you can make a...