3 Key Tips To Create Ideal Buyer Personas For Your Brand
Summary: Want to connect
with customers who are genuinely looking for your products?
Is it Ramesh who
is the marketing manager in an MNC, Ravi from the sales department in a small
store, Neeraj, who is a student, or Laxmi, who has just started her dream
venture and looking for products and services to expand her business?
Do you know who
your customers are? And if so, how well do you know them?
For any business,
it is essential to know its target audience. If you don’t know who your
customer is, you can't expect your business to grow and sustain in the market.
This is why making buyer personas are important.
A buyer persona is
a semi-fictional representation of your ideal customer based on data and
research. It not just gives you time to focus on qualified prospects but also
guides product development according to your customers’ requirements.
A buyer's persona
just like a business coach helps you to
understand your customers better.
This will help you
to attract high-value visitors, leads, and customers to your businesses that
are going to stay with you for a longer time.
“Okay, so personas
are really important for my business. But……from where should I begin and how do
I make one?”
Well, this is a
million-dollar question. The good news is that it is not difficult to create
one. It depends on your market research and customer data.
Here are some tips
you must keep in your mind while creating an effective customer persona to grow
your business:
1. Narrow Your List
The first thing
when you are creating a buyer's persona is to understand that only a
small niche of people represents a portion of your audience instead of
everyone. Understanding this will give you a clear view and a good start. Once
you acknowledge that there are distinct customers with unique requirements and
goals, it will be easier for you to develop personas to match your visitors.
Narrowing your list will help you understand who visits your website and why.
E.g. if you own an
online pet store, you should only consider that segment of your audience who
either are pet owners or live animals. They can be further divided into two
groups- cat lovers and dog lovers.
If you are working
with a business coach, you can take his guidance and support to create
an actionable buyer’s persona.
2. Practice Social Observation
Social listening
or observing is the process of observing what people are saying about your
brand. This can give great insights inside a consumer's mind to business owners
and marketing teams. Read their responses on various platforms like Twitter,
Facebook, and Instagram.
Track hashtags,
mentions, and industry-related tags across all social media platforms. Use this
information to get a glimpse into the mind of your customers. For instance, you
get lots of appreciation on social media for fast delivery and great pricing.
But they also mention that you do not have a great product that they would like
to buy.
So if the request
is within your territory, you can consider finding a way to resolve this
challenge. Also, there is one thing you must remember---when building personas
through social listening, you will have to learn to cut through some noise.
3. Review Feedback & Customer Support Tickets
Did you know that
feedback, reviews, and even customer support tickets have the power to create
customer identities? These days almost every business creates a feedback form
that they present to new and old customers or website visitors. These forms
cover various topics related to products or something broad, like the design
and appearance of your website.
These forms can be
a great way to learn about how customers feel about your brand. If someone
takes the time to submit a feedback form, they are interested in seeing your
business grow and succeed.
These tips can
help you to understand your customer and build a persona based on their
demographics. It will help you learn more about your target audience and
improve your marketing efforts. You can hire a best business coach to help you
navigate the challenges that many entrepreneurs face in the initial stage of
their startups.
However, it's
worth noting that creating a buyer’s effective persona will take time and not
happen. So, spend a considerable amount of time on social media, reviewing
comments and forms on your site, and gathering information through emails and
newsletters.
The idea of
managing a business is easier said than done and we completely agree with you.
This is why to help you move forward with your business goals, we at Bada
Business offer an exclusive Business Coaching Program that comes
with Foundation courses, specialized courses, and value-added courses. To
know more about these courses, visit: www.badabusiness.com
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