Guerrilla Marketing: Boost your Sales with this powerful Low-cost Marketing Technique!

Which is the most crucial thing after creating a world-class product? To promote it. To ensure that it reaches its target audience.

Now, what is the most common challenge that almost every startup in India faces when it comes to brand promotion? They have no budget for it, but they anyhow have to do it.

So, what exactly they can do?

Instead of focusing on costly marketing methods, startups in India must find low-budget marketing tactics that are equally effective and affordable too.

Sounds too good to be true? This is the beauty of it!

For many years the brands kept on feeding customers with advertising to get the word out and about their new product launch. But, as the organizations and the marketing methods evolved, brands recognized that standing out in the crowd would require something different.

Many would often believe that low-cost marketing methods are often ineffective. However, the truth is that it engages alternate methods of growth and gives great results. One such marketing method is- Guerrilla Marketing.

What is Guerrilla Marketing?

As the name suggests, Guerrilla Marketing is a technique in which a brand or a company uses the element of surprise to promote a new product launch or a service. It intentionally goes against the traditional marketing methods. And, it demands out-of-the-box thinking.

This marketing technique demands a great level of creativity and imagination that goes beyond the financial investment. With less money, you can do more to capture the attention of your potential customers. The result is measured in how widely the activation and the event are shared.

The goal of Guerrilla marketing is to create a buzz or hype about the product, which increases the chance of consumers purchasing the product. It also increases the probability of potential buyers sharing their experiences with their friends.

Why is it called Guerrilla Marketing?

A well-known book by Jay Conrad Levinson- Guerrilla Marketing made this term popular amongst people. The marketing term was inspired by the popular warfare technique- Guerrilla Warfare, which refers to the usage of ambush methods and the element of surprise to achieve the desired goal.

The digital world has somehow brought in a few changes, as online guerrilla marketing is a bit different from the way it was before. However, the concept is the same. It still involves the direct interaction with the public, rather than the broad and superficial reach through traditional media outlets.

Now, when you know what is Guerrilla Marketing and what makes it different from the traditional method of marketing, let`s discuss how you can use this brilliant marketing tactic for your brand.

Top 3 Ways to use Guerrilla Marketing in Brand Campaigns

As there are multiple ways to use Guerrilla marketing, entrepreneurs can consider different aspects while creating brand campaigns. A company or industry could explore these tactics by being creatively different.

Here are six ways in which businesses be it small or large can use them for marketing purpose:

1.       Viral Marketing

Anything that is most shared and talked about on social media becomes viral. It not only reaches a wider audience but also involves an element of emotion with which people feel connected. Hence, this technique will require you to create something that involves extreme emotional engagement, a surprise element, and in the end a delightful experience. This will give people something to talk about by touching their emotional part. 

2.       Presume Marketing

Presume marketing involves the representation of your product in the most unusual way. It will not only attract the attention of your customers but will also promote word-of-mouth about your brands.

This masterstroke by McDonald`s had everyone dropped their jaws on the floor. This giant coffee cup grabbed the eyeballs of everyone that walked on the street. 

3.       Experiential Marketing

Experiential Guerrilla marketing includes all kinds of experiences, campaigns, and activations that involve the audience directly. The spectators become participants. This creates a very personal and memorable moment for each.

For instance, when Starbucks opened its first outlet in Connaught Place, New Delhi, it offered free coffee to its first 100 customers. As a result, there was a long queue outside their store. Not only the outlet saw a long queue of smiling customers waiting outside, but also garnered huge press coverage.

If you can get the pulse of your target audience and can tap into something unique that your audience genuinely loves, you can watch your brand message travel faster and farther.

In some cases, your using Guerrilla Marketing can make the news and are shared more, because today, customers love innovative and creative ideas. Your low-cost idea can bring the most exposure.

Want to learn more about this marketing strategy? There are 3 more ways in which you can use Guerrilla marketing to make the most of this low-cost yet most powerful marketing strategy. Discover the other three exciting ways in this video.

Watch here: https://www.youtube.com/watch?v=AfIRQKt6ufo

Article Source: https://priyajain007.tumblr.com/post/648439426097233920/guerrilla-marketing-boost-your-sales-with-this