3 Ways Social Media Can Help Small Startups To Grow
Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.
Ten years ago, if someone would have talked about growing and
scaling your business through a small screen, people would have laughed. The
concept of social media for business was foreign. But today with the rise of
giants like Instagram, Facebook, and YouTube, many brands and businesses see
the marketing value in these sites.
The rise of social media has opened a door of opportunities for
small business owners, students, influencers, and content creators. These
platforms have become legitimate ways for brands to reach their customers and
generate income.
According to statista.com, “the global social media usage rate stood
at 49 percent.” In a way, social media has become the new playground that
unites all demographics. It offers free access to reach a larger customer base
for a product or service. From small business owners to popular brands it
provides equal opportunity to grow and engage with a close-knit community of
both present and future customers.
If you are an entrepreneur who is looking to grow your potential
customers without spending too much money, here are three ways in which social
media marketing can help small businesses and startups:
1. Brand Awareness
Social media has an advantage over the traditional methods of
advertising that include TV, magazines, radio, and other media platforms. Social
media can be a convenient method to spread your information about your small
business products and services in a quick and cost-efficient manner and potentially
reach lakhs of people with just one message or post.
This can result in higher followers for your business, more sign-ups
for your products and services, and higher conversion rates on your marketing
campaigns.
2. Grow Website Traffic
If you have a revolutionary product or service that you want to
introduce in the market, nothing can beat social media; especially you have a
business website. Though the best SEO practice can increase your website
traffic and rank on Google, it will take time. On the other hand, the smart use
of social media can direct your potential customers who are genuinely
interested in your product to your business website.
This can enhance the quality and improve the quantity of your
inbound traffic. The increase in website visitors can help small startup
businesses to grow their sales and revenue.
3. Sell Your Products &
Services
If you want to sell directly to your customers then also you can use
social media platforms. Many social media platforms like Facebook and Instagram
have an additional feature of retargeting ads that can help you to target your
prime audience. This will help you to directly put your content in front of
them.
How to get started with
Social Media Marketing?
Using social media for your small business or a startup is a great
way to expand your client list, but is choosing the right approach is crucial
if you want to stand out from your competitors. Here are three ways to do it:
1. Choose Your Channels
While Tik Tok and Snapchat are two popular social media platforms, these
channels don't need to be appropriate for your business. Being a startup it is
very important to pick the right channel for your products and services. One
way to do this is to collect the demographic data of your consumers. For
instance, Twitter is a hub for international connections, while LinkedIn is an
obvious choice to build your presence in the business world. Hence, choose your
platform wisely.
2. Build Your Brand
Once you figure out the right platform for your business, it is time
to build your brand presence. To create a page that is engaging, trustworthy,
and unique. The more content, comments, likes, and shares you have, the more
trustworthy you become to prospective and current consumers.
Once you have taken the above two steps, the next step is to
generate leads from organic growth. The best way to encourage this is to produce
valuable content for your followers. When you create content, encourage people
in your circle to share, like, and boom, your content will be seen by hundreds
of new people.
Using social media as part of your small business or startup marketing strategy can help you to grow
and scale your business. This can often result in accelerating the growth of
your business and scale quickly and efficiently.
You can boost
your sales easily with the right guidance of a business expert. Learn to generate high revenue earning
products for sales; generate payment links for customers, managing
account-related details. Get your marketing game back on track. Grow through
self-learning and see your website traffic increasing with marketing collateral
designed especially for you. Learn more here https://www.badabusiness.com/psc
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