5 Best Ways To Present Customer Feedback For Your Business
One of the best
marketing tools that can give an instant boost to any startup business is
client referrals. Genuine reviews and heartfelt notes from your consumers can
provide credibility to any startup business. It also proves to be quite useful
for prospective clients who again might be considering your products and
services.
“Once you make a
satisfied customer that customer becomes your biggest brand endorser”, says the
best business motivational
speaker in India Dr. Vivek Bindra. His or her genuine feedback can be
the main driver of purchasing decisions.
According to a
survey performed by WikiJob “when website visitors were able to see feedback
from satisfied customers business sales was increased by 34 percent”.
But
surprisingly, not many entrepreneurs know how to showcase them in a manner that
benefits them and their business. It is just not enough to publish these
testimonials and case studies on your website. It`s how you do it, cleverly!
Here are five ideas to get you started:
1.
Place Your Testimonials Smartly
When it comes to
showcasing your customers ' feedback, placement is very important. For it, you
can research and collect the information of users` interaction with the
webpage. By studying the way the internet users` gaze moves across the webpage there
are two locations where you can place feedbacks- product pages and the website`s
sidebar.
To ensure you
get the best out of it, you can perform A/B testing. Pay attention to small
details like the distance between the testimonial and the “Add to Cart” button.
It may appear like a small detail but it can help a new customer to make a
decision more quickly.
2.
Match Prospects with Previous Customers
Publishing
reviews from customers is not just enough. You need to showcase these reviews
to the relevant audience. If you are into a food business, your reviews should
match with the customers who are looking to find new dishes or places to eat.
The point here
is that generic or one size fits all testimonials can never attract consumers
from a particular niche to your products or services if they are not looking
for it.
3.
Don`t Hesitate to Cherry-pick
The giant
e-commerce companies like Nykaa, Amazon, Flipkart don`t get too choosy about
which reviews get posted and which do not. However, they are big giants and
have a hold on a significant part of the market. But, if you are an
entrepreneur and building out your reviews and testimonials page, you may want
to spend some time thinking about which reviews are worth publishing and which
are not. Do not try to silence the negative review, but always ensure that you
have gone through all the reviews and stick to those which are highly personal
and specific.
4.
Use Video Testimonials
As the entire
world is on social media, social proof is significant too. Today, a consumer
wants to ensure that his money is going into a valuable service or an excellent
product. So, not only with written testimonials, but you can also use video
testimonials. Written testimonials are a little impersonal and sometimes can
invite doubt. Hence, use video testimonials more often.
5.
Use Multimedia Approach
Considering the
presence of potential customers on social media in large numbers, it is recommended
to find a multimedia approach to testimonials. As it is difficult to have the
luxury of genuine face-time, seeing a human beings` face as they give
enthusiastic feedback would leave an impact on customers and will help them to decide
on your product or service.
Whether you are
a brand manager or a business owner yourself, it pays to get feedback from your
customers in the long run. It gives your business credibility and it starts
with earning your customers` trust. Use the above five ways to showcase your
testimonials and see your customer base increasing.
The idea of
managing a business is easier said than done and we completely agree with you.
This is why to help you move forward with your business goals, we at Bada
Business offer an exclusive Business Coaching Program that
comes with Foundation courses, specialized courses, and value-added courses. To
know more about it, visit here: www.badabusiness.com
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