4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!
Personal
branding is crucial! It is a successful practice of people marketing themselves
and their skills as brands. Whether you are a popular business coach or a fashion designer with a brilliant startup business idea or an
excellent cook, it helps in attracting potential clients, customers, and a new
job as well as business opportunities. Especially for women entrepreneurs,
irrespective of what industry they are in. If you are a female who wants to
grow their career heights then personal branding is your best bet.
However, truth
to be told, making a strong first impression on popular social media channels
is no cakewalk. Self-promotion can be successful for women entrepreneurs only
when you post engaging content combined with credibility and confidence.
Here is a list
of some of the most amazing tips that can help women entrepreneurs build a
great personal brand:
1.
Align Brand`s Identity with Yours
“One of the
downsides of being a women entrepreneur in today`s world is that we tend to
scrutinize too many things”, says Priyanka Bhargav, Head/ Associate Director,
Consumer & Brand Research & Insights Myntra – Jabong. This tends to
delay things as they overthink and mull over things for a long time.
So what exactly
should female entrepreneurs do?
Sync your brand
with your identity. If a woman wishes to create and establish a brand for
herself, she just needs to go with the flow. Go with what is your personality
trait. Go with what you certainly believe in and stand for, which is something
inseparable from you; something that no one can take away from you. It will result in a brand that is authentic,
consistent, and a lovable brand that will be loved by Social Media.
2.
Share Experiences Online
Our social media
presence is often considered an extension of our identities. It not only gives
our customers a peek inside our personalities, but it also defines how people
and businesses perceive us.
Raka Khashu
Razdan - Head, Marketing, CBRE India believes as a women leader, it is
necessary to invest some time in building an online presence to highlight
strengths and also connect with others to strengthen and build your network.
Sharing personal
experiences often encourages other businesswomen or aspiring female
entrepreneurs to find motivation. It also helps to find business mentors by
picking other`s interests. Such relationships are essential in the present
times to spot the right business opportunities.
3.
Share Your Work With the World
An individual`s
brand is established and maintained first and primarily by the evidence of her
work and the outcome of that effort. Hence, creatively present your
professional achievements and share them with the audience. It will enhance
your credibility amongst your niche segment, making them more connected with
you.
4.
Use Social Media Cautiously
In a world where
everyone is present on social media, everything that you post is not private.
Hence, one should be extremely mindful of the profile pictures they use on
social media. Always be aware of the fact that whatever content you are posting
on social media it is visible to all.
From posts to
likes, opinions, and comments, or even what you share and forward creates a
perception of yours. You must understand that what may be alright at a personal
level may not be necessarily conducive to the professional image that you are
trying to establish. So always be cautious of your post.
To attract the
right investors, clients, customers, and business opportunities, personal
branding is critical for every entrepreneur, irrespective of their gender. Hence, apply these tips and see your presence
growing on social media.
Owing a business
is incredibly rewarding, but to keep it up and running needs professional
expertise if you are an amateur. To know how to build a startup from the
scratch, you can take the ‘Entrepreneurship
Course’ to gain in-depth
knowledge about different aspects of the business.
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